Using SafeGraph data with Databricks

This notebook is designed to let you hit the ground running using SafeGraph Data from AWS in Databricks.

The notebook will teach you:

  • How to load SafeGraph Patterns data from AWS s3 (via AWS Data Exchange) into a Databricks notebook.
  • How to take full advantage of Databricks Delta Lake technology
  • How to use SafeGraph data to analyze offline consumer behavior and foot-traffic to major corporate retail and restaurant brands, like Starbucks.
  • What times of the day and days of the week is Starbucks most popular or least busy?
  • How long do customers stay during their visit to Starbucks?
  • How far from home do customers travel to visit Starbucks?
  • What are the cross-shopping brand preferences of Starbucks customers? What other stores do they visit?
  • How can I use SafeGraph data, combined with Census data, to do customer demographic analysis and build customer demographic profiles?

Databricks Notebook

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