Show the Community: Super Bowl Ad Trends

Some quick highlights from our HackGraph from a few weeks back!

Here’s a project by @Matthew_Dawidowicz, Cameron Burley, and @Logan_Oh that I think our sports fans in the Community would enjoy. :football: Have you ever wondered how Super Bowl commercials influence subsequent visitation to stores? Their project looked at foot traffic to brick-and-mortar locations after the brand was featured in a Super Bowl commercial. Some key brands they looked at included T-Mobile, Kia, and Toyota. Interestingly, they did not see increased foot traffic post-Super Bowl! Check out their slides from the HackGraph presentation.

This topic was automatically generated from Slack. You can find the original thread here.

Any thoughts on why foot traffic did not increase after the Super Bowl? It’s very interesting to see that foot traffic in some situations in fact decreased.

Hey @Nami_Sumida - thought this was a cool little project! Thought you might find it interesting based on your previous work with sports games!