This notebook covers how to utilize SafeGraph Patterns data to assess the correlation between SafeGraph Patterns and other data about consumer behavior.
How To Correlate Your Store Data With SafeGraph Patterns
Utilize this tutorial if you are interested in leaning more about the following:
SafeGraph Patterns foot-traffic data can correlate strongly with other first or third party measures of foot-traffic such as transaction and sales data.
Many users of SafeGraph Patterns data like to validate SafeGraph Patterns using their own first party data before extrapolating to competitors or regions where no first party data is available.
To get the clearest picture, it’s important to control for seasonality and store effects. Here we show a simple example.