We use SafeGraph data to estimate customer loyalty and find that it is associated with the persistenc

Questions & Help
1

We use SafeGraph data to estimate customer loyalty and find that it is associated with the persistence of firm performance. Our study illustrates the value of customer data to managers, investors, and analysts. The working paper is available at SSRN: https://ssrn.com/abstract=3744417.

2

This looks awesome @Karen_Ton! Mind if we add it to our website and get it in front of some press outlets? If so, you mind providing 3-5 key takeaways/bullets we should use? Featured Publications | SafeGraph

3

Thanks @Evan_Barry_SafeGraph! It would be great if you could help share our study. Let me know if you want me to clarify or reword any of these items. Here is a summary of key points:
• We use SafeGraph data to estimate customer loyalty and find this is associated with the persistence of company performance.
• Companies spend more on capital investment when their customers are loyal.
• Investors and analysts are not immediately incorporating customer loyalty into trading decisions and forecasts.
• Our study illustrates the value of customer data to managers, investors, and analysts.

4

Thanks! We’ll share this out and let you know if anyone wants to get in touch with you.