Advan Weekly Patterns Placekey Observations Before Open

I was looking into the Advan weekly pattern data and realized there are many placekey that have information but were not open until months or years later. Same problem occurs when I saw some placekey still have visits after they close. How should I read those rows?

Hi @shiyid531

We compute traffic for a location throughout full history. For clients interested in only the brand’s traffic, open/close dates should be used to filter relevant traffic and any traffic outside of these dates can be discarded. Some customers find it useful to see the traffic for a location even outside of open/close dates.

Hope this helps!