About Samba TV

Welcome to the Samba TV Page

Overview

Samba TV’s research dataset for Content Viewership and Ad exposure on ARC and STB devices is built on first-party panel of 2.8 millions of devices in the United States. This is a subset of Samba TV’s total devices, meant to be a nationally representation and projectable panel. Samba TV applies filtering to ensure data is representative of actual households vs bars, restaurants, hotels, and geo unstable devices.

Samba TV provides television viewership and advertisement exposure data for the US, powered by a multi-source television panel that is 100 times larger than legacy measurement systems. With 48 million addressable TV devices globally powering massive end-to-end viewership data and a household identity graph, Samba TV offers the most detailed content viewership data available for the US market. It consists of two main datasets:

TV Ad Exposure
A detailed view of advertising TV spots, including information such as the timestamp, network, prior and next title, advertiser, product, and more.

  • USA
  • 2 Years historical data

TV Content Viewership
Viewership behavior, including content timestamps, content type, titles and episode information, release dates, network information, and household DMA.

  • USA
  • 2 Years historical data